Introduction to marketing ~ B W C J AOMOLE

Friday, 7 July 2017

Introduction to marketing

By BWC J A OMOLE July 07, 2017 No comments:

One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept," which directs managers to focus their efforts on identifying and satisfying customer needs - at a profit.

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Presentations That Persuade

Since the pain of speaking in public is so deep, most of us should be tolerant of those who put themselves to the test and make presentations. Actually, just the opposite prevails. But while we'll do just about anything to stay away from a podium, we're more than willing to criticize those who do. The ability to gain an audience's attention, hold it for a period of time, persuade the listeners to your viewpoint and then move them to action is a skill that can be learned by just about anyone who is willing to develop it.

Theme SupportIs Telemarketing Feasible For My Business

There is no doubt that the systematic use of the telephone is the fastest growing sales and marketing strategy today. This rapid growth of telemarketing has stimulated marketers from companies and organizations of all sizes to question whether or not there is some application of telemarketing in their business. If you're one, you may be asking the question, "Is telemarketing feasible in my business?" The answer to this question rests in the answer to two more basic questions. First, do you have an appropriate application? And second, do you have the necessary resources to give a telemarketing effort a fair test? Let's look at each of these in detail. First, the question of an appropriate application. Telemarketing applications fall into three general categories, the first of which is information gathering. Telemarketing is the most powerful means of collecting marketing information about individual prospects and customers available today. This application of telemarketing can more than justify a telemarketing effort. Additionally, this information collecting can, and should, be an "add-on" aspect of every other telemarketing program.