Advertising: It all Begins with You ~ B W C J AOMOLE

Thursday, 6 July 2017

Advertising: It all Begins with You

By BWC J A OMOLE July 06, 2017 No comments:

What is it about you, your company, your products or services that others need to know? What sets you apart from your competition? In other words, why would a potential client do business with you as opposed to the guy across the street?

Periodically, all successful businessmen and women stop to answer these questions as they carefully evaluate their businesses. It is crucial not only for you to know the answers to these questions, but for others to understand them as well.

We're all familiar with the old saying, "Advertising is a process, not an event." The validity of this statement stems from the thought that advertising is an ongoing process that begins with you in order to see business success.

When I think about advertising, I'm reminded that people do business with people. It's a basic game of relationship building that takes time to develop and grow. People will hold you accountable for what you promise them.

He was a national consultant helping a specific group of organizations improve in the areas of communication and attitudes in the workplace. To put it mildly, everything about this guy was directly opposed to what he was trying to teach others.

After spending a few less-than-desirable moments with this overtly negative gentleman, every ounce of credibility he had with me disappeared. I thought surely an expert in communication skills would know the extreme importance of a first impression (research shows that a person usually forms an initial perception within 3 to 10 seconds of meeting you) and that body language speaks louder than words.
As you well know, this sort of thing is not an isolated event. Stories like this occur every day. Like it or not, believe it or not, you are the greatest form of advertisement for your company.

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