OUR VISION ~ B W C J AOMOLE

TO CREATE A PATHWAY FOR THE YOUNG GENERATION.

"Marketing and sales are one and the same." It can be argued that this should be at the head of the line -- the No. 1 marketing myth. So why leave it to the end? Because this is where the confusion begins and ends. Some companies try to disguise the salesperson's role and give them the title of "Marketing Representative."
Often, those who claim to understand the distinct roles played by marketing and sales have difficulty keeping functions separate in practice. It's so easy to fall into the trap of viewing marketing as "sales support."
The success of the dotcoms in raising venture capital was a marketing success story. Good marketing connects with what already exists inside someone's head. In this case, it was greed. Because investors "wanted to believe," the money flowed freely. The salespeople needed only to take orders. It wasn't until there was nothing to show for the dollars invested that the fantasy faded.
Home Depot's Expo stores are an excellent example of a marketing driven retail concept. It took the company a few years to find the right formula, but found it they did. The stores attract crowds because they are designed to appeal to the lifestyle "pictures" homeowners have in their heads of kitchens, baths, floors, custom appliances, lighting and outdoor living.
It isn't all the appliances and lighting fixtures and floor tiles that make the difference. It is placing them in appealing and compelling settings that connect with the customer. In creating what is nothing less than a Disney World of the Home, Expo is a marketing triumph.
The objective of marketing is to seal the deal, while the goal of sales is to facilitate the order. Separate and distinct as the two functions may be, they are also two sides of the same coin.
If the marketing is on target, making the purchase makes sense to the customer. The role of sales in this process is to stay close to the customer, interact appropriately, and serve as a guide and counselor. In this way, marketing and sales complement each other in a way that results in creating willing -- and at times -- eager customers.

The failure of companies to harness the full power of marketing inhibits growth. Getting rid of these myths can open the way to benefiting from marketing as well as sales.

Presentations That Persuade

Since the pain of speaking in public is so deep, most of us should be tolerant of those who put themselves to the test and make presentations. Actually, just the opposite prevails. But while we'll do just about anything to stay away from a podium, we're more than willing to criticize those who do. The ability to gain an audience's attention, hold it for a period of time, persuade the listeners to your viewpoint and then move them to action is a skill that can be learned by just about anyone who is willing to develop it.

Theme SupportIs Telemarketing Feasible For My Business

There is no doubt that the systematic use of the telephone is the fastest growing sales and marketing strategy today. This rapid growth of telemarketing has stimulated marketers from companies and organizations of all sizes to question whether or not there is some application of telemarketing in their business. If you're one, you may be asking the question, "Is telemarketing feasible in my business?" The answer to this question rests in the answer to two more basic questions. First, do you have an appropriate application? And second, do you have the necessary resources to give a telemarketing effort a fair test? Let's look at each of these in detail. First, the question of an appropriate application. Telemarketing applications fall into three general categories, the first of which is information gathering. Telemarketing is the most powerful means of collecting marketing information about individual prospects and customers available today. This application of telemarketing can more than justify a telemarketing effort. Additionally, this information collecting can, and should, be an "add-on" aspect of every other telemarketing program.