How do you increase your company's market share? ~ B W C J AOMOLE

Sunday, 2 July 2017

How do you increase your company's market share?

By BWC J A OMOLE July 02, 2017 No comments:

Satisfaction does not equate to market share. Satisfaction is an emotion; another word for it is happiness. If a customer is satisfied, he is happy; if dissatisfied, he is unhappy. The satisfaction paradigm is predicated on the assumed linkage between happiness and loyalty, a linkage that can be deceptively reassuring. For example, several prominent enterprises (AT&T and Cadillac) have found that while their satisfaction scores were increasing, they were in fact losing market share. Satisfaction is not a good predictor of performance and being able to link a strategic measure such as satisfaction or value to performance is paramount.
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