Eight Ways to Evaluate Results from Company Marketing Program ~ B W C J AOMOLE

Tuesday, 4 July 2017

Eight Ways to Evaluate Results from Company Marketing Program

By BWC J A OMOLE July 04, 2017 No comments:

Getting something for nothing seems to be a universal human desire that extends

into the business arena. For example, company owners and managers are often

heard to ask, "What should we expect to get out of our marketing program? How

will our dollar investment translate into increased sales?

Although the questions seem appropriate, they are dead wrong when it comes to

marketing. The job of a company's marketing program is not to increase sales --or even to make sales. If this seems harsh, it's meant to be.

There's far too much confusion about what marketing should accomplish.

Marketing has one objective: to create customers.

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