9 Tips for Promoting Your Business with Seminars ~ B W C J AOMOLE

Thursday, 20 July 2017

9 Tips for Promoting Your Business with Seminars

By BWC J A OMOLE July 20, 2017 No comments:

How to market and promote your own seminars,

workshops and events, such as:

Never give seminars in July, August and December. These are the worst months for seminars.
Cut your fixed costs by concentrating on e-mail and joint-venture marketing. This way you can fill your seats and break even with a minimal number of attendees.
Use postcards as your only form of direct mail to drive people to a Web site. Let the site sell them with long copy.
Understand that the majority of your money will be made from sources other than seminar registration, so concentrate on the "back end" by creating an extensive line of products (audio and videotapes, for instance) with price points that range from as $10 to $1,000.
Run your event on time. If you tell people you're starting at 8 a.m. and ending at 5 p.m., then do it. Doing it any other way is highly unprofessional.

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