How To Get Free (or Low-Cost) Publicity for Your Business ~ B W C J AOMOLE

Thursday, 20 July 2017

How To Get Free (or Low-Cost) Publicity for Your Business

By BWC J A OMOLE July 20, 2017 No comments:

Here are a few suggestions.

Write your own news releases. News releases are used to inform the media (both print and broadcast) of what's happening at your company. A news release might announce your opening, your new marketing manager, the expansion for which you just broke ground or an award your company has won.

Writing a news release isn't tough. Basically, you start with the most important information (called the lead), fill in the details and end with a brief description of what your company does. You must include your name and a phone number where you can be contacted during business hours. Type it -- double-spaced -- and mail, fax or e-mail it to the media.

If you need help, pick up a book on basic news copy or public relations writing. Or, see if a business colleague or school teacher will write it for you for a modest fee.

Speak up. If you're an expert -- or at least know a bit more about a particular subject than the average person -- and your stomach doesn't turn to jelly when you're standing behind a podium, offer your services as a speaker at meetings of local clubs, community groups and professional associations. Generally, the best time to send out letters announcing your availability (include a brief description of the topic or topics on which you can speak) is mid- to late year, when these organizations generally begin putting together their programs for the upcoming year.

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