Getting ahead in 2018: What You Don't Do Will Make the Difference ~ B W C J AOMOLE

Thursday, 20 July 2017

Getting ahead in 2018: What You Don't Do Will Make the Difference

By BWC J A OMOLE July 20, 2017 No comments:

This is the demanding environment that we will find ourselves operating in during 2018. Under such strenuous circumstances, what's the success strategy for the year ahead?

More than anything else, perhaps the best answers are to be found in what we don't do -- in what we avoid rather than in what we choose to do.

Here are some things not to do:

Don't hope for the best. Seeing the cup as half full instead of half empty is the mantra of business. Without optimism, where would we be? It's true. Pessimism is often paralyzing, as we know so well. No one wants to be around naysayers.
But this is only part of the story. According to psychologist Julie K. Norem, Ph.D., of Wellesley College, pessimism isn't all bad. In fact, she maintains that defensive pessimism can be a strategic tool if used correctly.
While optimists insist that they'll win the order because of their strong relationship with their customer, the strategic pessimist keeps asking questions: Have we covered all the bases? Have we uncovered all relevant customer concerns? Does too much self-assurance blind? What are we missing?
How does the fine art of doubt help? Don't assume that you're going to get the sale. Keep asking yourself what could go wrong. Look for the weak points. In other words, be prepared to dig for every deal. Nothing is a shoo-in.

Post a Comment

Presentations That Persuade

Since the pain of speaking in public is so deep, most of us should be tolerant of those who put themselves to the test and make presentations. Actually, just the opposite prevails. But while we'll do just about anything to stay away from a podium, we're more than willing to criticize those who do. The ability to gain an audience's attention, hold it for a period of time, persuade the listeners to your viewpoint and then move them to action is a skill that can be learned by just about anyone who is willing to develop it.

Theme SupportIs Telemarketing Feasible For My Business

There is no doubt that the systematic use of the telephone is the fastest growing sales and marketing strategy today. This rapid growth of telemarketing has stimulated marketers from companies and organizations of all sizes to question whether or not there is some application of telemarketing in their business. If you're one, you may be asking the question, "Is telemarketing feasible in my business?" The answer to this question rests in the answer to two more basic questions. First, do you have an appropriate application? And second, do you have the necessary resources to give a telemarketing effort a fair test? Let's look at each of these in detail. First, the question of an appropriate application. Telemarketing applications fall into three general categories, the first of which is information gathering. Telemarketing is the most powerful means of collecting marketing information about individual prospects and customers available today. This application of telemarketing can more than justify a telemarketing effort. Additionally, this information collecting can, and should, be an "add-on" aspect of every other telemarketing program.