Marketing in the Downtimes ~ B W C J AOMOLE

Thursday, 27 July 2017

Marketing in the Downtimes

By BWC J A OMOLE July 27, 2017 No comments:

Ask most business owners how they market in the downtimes and their answer is short and succinct: they don't.
But while financial belt-tightening may be the order of the day during economic downturns, marketing shouldn't be one of the projects that is put off until 'times get better.' By adopting guerrilla marketing tactics, you can keep your business name in the forefront without spending a small fortune.

Here are five ideas for marketing when business is slow:

Tactic #1: Customer Comments

When was the last time you solicited comments from your customers? If you haven't done it in the past six months, you're overdue. Develop a one-page self-mailer questionnaire with simple check boxes and a few lines for additional comments.

Consider the following questions: What do you like most about our company? How can we improve our service to you? Are there additional products or services we could offer? Encourage responses by holding a drawing on a specified date and rewarding the winner with a company gift certificate or other award. And always thank them for their input.

B W C. For CONSULTANCY

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Presentations That Persuade

Since the pain of speaking in public is so deep, most of us should be tolerant of those who put themselves to the test and make presentations. Actually, just the opposite prevails. But while we'll do just about anything to stay away from a podium, we're more than willing to criticize those who do. The ability to gain an audience's attention, hold it for a period of time, persuade the listeners to your viewpoint and then move them to action is a skill that can be learned by just about anyone who is willing to develop it.

Theme SupportIs Telemarketing Feasible For My Business

There is no doubt that the systematic use of the telephone is the fastest growing sales and marketing strategy today. This rapid growth of telemarketing has stimulated marketers from companies and organizations of all sizes to question whether or not there is some application of telemarketing in their business. If you're one, you may be asking the question, "Is telemarketing feasible in my business?" The answer to this question rests in the answer to two more basic questions. First, do you have an appropriate application? And second, do you have the necessary resources to give a telemarketing effort a fair test? Let's look at each of these in detail. First, the question of an appropriate application. Telemarketing applications fall into three general categories, the first of which is information gathering. Telemarketing is the most powerful means of collecting marketing information about individual prospects and customers available today. This application of telemarketing can more than justify a telemarketing effort. Additionally, this information collecting can, and should, be an "add-on" aspect of every other telemarketing program.