How to Set (and Get) the Right Prices ~ B W C J AOMOLE

Friday, 28 July 2017

How to Set (and Get) the Right Prices

By BWC J A OMOLE July 28, 2017 No comments:

Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price.

Yet, I’m always a bit surprised at how little time businesses spend on their pricing. Since this is a key marketing variable for any small business owner, here are some thoughts on setting (and getting) the right prices.

Price is a promise

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