have competitors. These are other businesses that want to outsell you and take
your customers.
from them that they're not keeping an eye on you; they are.
If you're a retail business, you should be aware of every business within a two
mile radius of your store, whether they are a competitor or not. Every time you
see a building going up or a building permit on a window, stop and see who's
moving in. If you sell to other businesses, know your five biggest rivals in the
market you serve -- local, state, national or international. Be sure to subscribe to
all the trade magazines in your industry, many of which you can get at no cost.
Knowing the answers to the following questions can help keep you a step
ahead of the competition:








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