Mail to your house list. Names and addresses of people who have bought from you, shopped at your store, sent for your merchandise through the mail or given you business in some way are all members of an elite group: your house file of customers. These people are your most likely prospects for doing business with you again, if only you'd entice them with a nice offer.
Especially great prospects are those that have purchased from you two or more times. They like your products or services; they've proven that by coming back. You don't have to sell them on anything -- they already know where your store is, and the quality of your merchandise or workmanship. Why don't you drop them a nice note?







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